Introduction to YouTube for Business Updated May 30, 2017
Course developed by Michael Montgomery and instructed by both Michael Montgomery and Aundrea Friedley for TechTalkUniversity – all copyrights applicable
Take home Course Guide developed by Michael Montgomery for Tech Talk – all copyrights applicable.
Overview:

It’s no secret that YouTube has become a hub for massive amounts of traffic on the internet. Every day a story seems to surface about another video going viral and a business exploding from the attention their video has received. So how do you cash in on it? What can you do to capture the attention of the masses and become a highly sought-after leader in your industry?

On the DATE at the LOCATION we will show you everything you need to know to get started building an engaged audience that is excited to learn more about your business and buy your products and services. Because of the depth of each topic, it generally takes 8 hours to cover this course. The course will be split into two days of training. This will prevent overload.

Seating for this course is limited to 15

Requirements:

A laptop, IPad, is suggested follow along, take notes, and work through some of what you will be show in this course.

Take Away:

You will be learning a valuable set of marketing skills that will take your business to a whole new level. You will leave with a plan to follow in-hand, a step-by-step map that will guide you through successfully launching a channel, growing an audience, and succeeding on YouTube.

The Curriculum for the Intro to YouTube for Business course:
The Basics

• Creating a Google Account
• Creating a YouTube channel
• Customizing your channel (images about page)
• Link to website shop and social media Pages enter

Planning a series

• Using the Google Keyword tool to find topics your potential customers are searching for
• searching for videos made by your competition to make better versions of
• Pick, document, and organize 10 video topics in a logical order

Recording your videos

• Record the information needed for your videos no fluff just the necessary info and a few Pro tips
• Planning audience engagement (like comment share and subscribe)
• recording intro screens to be used on the all videos
• where to find free or affordable background music for intro and rest of video
• lighting equipment if needed sound as needed camera or smartphone equipment

Important extras to consider

• End screens
• descriptions
• playlists
• list Builders (eBook, free consultations, Etc)
• audience feedback suggestions and special requests

Initial burst of traffic

• Using social media (Facebook groups, Twitter, Instagram, and Linkedin)
• Link Sharing sites (Reddit and Pinterest)
• Forums
• guest blogs
• influencers
• ads

Cost for personal and professional development class:

$349 per TechTalk Student