Class overview, we will create an online account for you to begin your email campaign. Capturing potential clients and creating an avenue to get information to them is a valuable part of your marketing strategy. Join us for this vital part of your business campaign.

Building an Email List

  • Setting up a MailChimp account
  • Creating a list
  • Setting up an opt in page on MailChimp
  • How and why to set up an opt in page on your own website
  • Techniques for building your list
    • Blank page
    • Basic Copy
    • Video page
    • eBook offer
    • Auto responder class (7 days to success…)
  • Keeping the list engaged to reduce churn
    • Providing value (tips on how to do things, money saving ideas, interviews with industry leaders)
    • Regularly scheduled emails (weekly is best for beginners)
  • Converting subscribers into sales
    • How to promote a product or service launch
    • Offering exclusive and time sensitive discounts to subscribers

Class time 2 hours
$199